I lead design and brand strategy for a children’s smart-product venture building screen-free toys, a companion app and an original animated series for ages two to eight. I own the function end to end, covering brand identity, character IP, product design language and go-to-market creative, all built from zero. I defined the positioning and voice before any visual work began, then built the system to carry it across product, digital and animation. I also built the team from scratch, hiring and directing animators, sound designers and visual designers, while continuing to make the flagship work myself.

As the aligned Art Director to the conference practice, I led end-to-end design across ten to twelve presentations simultaneously for Gartner’s global IT Symposium. For each, I worked directly with the author to understand their content and speaking style, set the visual theme, then shaped structure, pacing, animation and timing so the deck supported how they would actually present. I led a team of designers and editors, running critiques and mentoring people through their own growth. I also built template systems that let a growing team produce consistent, brand-compliant work at pace, and trained incoming authors and analysts in graphics creation.

I owned all brand communication across web and print for NSF’s India business, working across a regulated public-health and safety environment where accuracy mattered as much as craft. I designed and ran digital advertising campaigns on Facebook and Instagram, preparing content calendars and channel strategy rather than executing briefs handed to me. I also led exhibition stall branding for trade events and designed packaging for new product launches, alongside redesigning existing product packaging. Throughout, I was responsible for holding brand consistency across every channel the organisation appeared in.

I led visual design for one of the world’s largest furniture-fittings brands, covering web, print and paid digital campaigns across Facebook, Google and YouTube. I conceived and produced the monthly editorial IdeaBook end to end, owning concept, art direction and catalogue design, which became a flagship marketing asset for the business. I created new brand identities and full guideline manuals for Hettich subsidiaries, defining their visual language from the ground up, and directed packaging design across new and existing product lines.

I designed and executed Trident’s international exhibition presence, including Heimtextil in Frankfurt and Yarnex in India, owning the full project lifecycle from design and theme development through vendor selection, costing, on-site execution and visual merchandising. I designed packaging across the paper and bedsheet product lines, and created brand identities and guideline manuals for new Trident Home collections. Alongside this I led all brand communication across web and print for the group.

As founding creative lead, I built the agency’s own brand identity from scratch, running research and iterative design before compiling a full brand manual covering logo usage, colour, typography and tone of voice. I then directed social media campaigns for a varied client roster including Bangalore City Police, the Ministry of ITBP Karnataka and the office of the Deputy Chief Minister of Karnataka. I developed content calendars for long-term accounts, wrote copy, designed the creative, and oversaw new website launches.

I designed pilot retail environments that translated each client’s brand strategy into physical space, for brands including BIBA, Rangriti, TVS Motors and PepsiCo, with concepts rolled out nationally. The work began with site reconnaissance, then moved through concept development to execution, where I managed vendor coordination and cost control to deliver within budget. I also developed in-store graphics, signage systems and brand catalogues, ensuring the visual language held consistent from the architecture down to promotional collateral.